Most shipping problems announce themselves. A dropped parcel rattles; a crushed box arrives dented. Cold damage does neither. A plant chilled below its tolerance in an unheated lorry or a weekend depot can look perfectly fine when the customer opens the box, then collapse three days later as the frozen cells break down and the leaves go translucent, then black. The customer photographs a dead plant and a pristine package, and there is nothing in the picture to argue with.
That delay is what makes cold the hardest risk in mail order to see coming. The nursery did everything else right: the specimen was healthy, the pack was neat, the courier was on time. It still arrived dead, because it spent a January night at −4°C on a pallet in a distribution hub, and no one decided it shouldn't have travelled that week.
Deciding not to ship is a real operational act. It costs a slot, it delays revenue, it means telling a customer their order is waiting. Done well it is the cheapest insurance a grower buys. Skipped altogether, it turns a whole week's dispatch into a run of refunds, replacements and one-star reviews that outlast the cold snap by months.