Post a book and the worst that happens is a bent corner. Post a plant and you are shipping something that is simultaneously alive, fragile and perishable — three problems a parcel network was never designed to solve, arriving all at once, in the same box.
Alive means it is respiring, losing moisture and reaching for light the whole way, so a dark lorry and a warm depot are a countdown. Fragile means a snapped stem or a soil-emptied pot turns a healthy plant into a complaint, and couriers sort by tumbling parcels down chutes. Perishable means the clock that started when it was lifted from the bench does not stop for a failed delivery, a weekend in a dark porch, or a return that loops back through the network.
So dispatch is not the boring end of the sale — it is where the sale is kept or lost. A plant chosen well, propagated well and grown well can still arrive dead because it was packed on a Friday, mislabelled at the door, or left to bake in a van. The craft of posting it is the discipline that carries all the earlier work safely across the last, most dangerous stretch, the same way every time.