The order lands overnight. Three lines: a Photinia in a 10-litre pot, two bags of ericaceous compost, one specimen olive. The website was confident about all four items, because the website was adding up every unit the group owns and calling the total "in stock."
By the time someone tries to pick it, the picture is different. The Photinia is on the far site, forty minutes away. The compost is behind the till at the town-centre branch, in the aisle, where a walk-in customer could pick up a bag on the way past. The olive is genuinely there — but it is the one specimen the manager has been holding for a landscaper who is coming to look at it on Thursday.
None of this is a stock error. Every number was true. What was missing was place. And the cost of that omission is not abstract: it is a same-day transfer van, a phone call to a customer explaining that half their order will follow next week, or the quiet decision to cancel the line and hope nobody notices. For a business with more than one site, "do we have it?" stopped being a useful question a long time ago.