Ask a grower why they have never moved off spreadsheets and you rarely hear about a failed rollout. You hear a story — a neighbour who bought a system that took a year to install, a cousin whose quote had five zeros, a supplier who ended up doing more work than before. The objection is almost never first-hand. It is inherited.
Those stories are not entirely wrong. Business software genuinely used to be that slow, that expensive and that rigid. But the real cost of not having a clear view of your operation is quietly compounding every season, in ways that never show up as a single dramatic bill.
Here are the five myths small growers and nurseries repeat most — and what is actually true.